Enhanced Company Brand Highlights Caring Side of Business: The ’Rescuers’ Who Help Property Owners During Traumatic Times
Thornton, CO (Grassroots Newswire) 5 Jun 09 — PuroClean Disaster Recovery Experts, a locally-owned and operated provider of emergency restoration and remediation services, recently introduced enhancements to its brand highlighting the “compassionate” side of property damage cleanup — the important “rescuer” role that PuroClean fulfills in communities by providing comfort and support for property owners during stressful and vulnerable times.
“Property owners and insurance agents often view our emergency service technicians like emergency service professionals or firefighters, because we play an important role in protecting communities 24 hours a day. The rescue services we offer have earned us a reputation as The Paramedics of Property Damage,” said Mark Wilson, owner of PuroClean Disaster Recovery Experts, serving Colorado’s Front Range. “When we are called to the scene of a property disaster such as the aftermath of a fire, or a home that has been flooded, we’re dealing with more than just damaged property. People’s lives are shaken up, some more severely than others. While our services focus on restoring property, our mission focuses on offering comfort and peace of mind as we share our customer’s traumatic experience.”
The enhanced PuroClean brand evolved through strategic planning involving PuroSystems, the company’s national franchise support center, and a network of franchisees from around the country. The new brand position focuses on helping both insurers and property owners understand the important “rescue” role that PuroClean plays in the community by highlighting reliability, responsiveness, professional restoration services, and compassion offered during the most vulnerable and critical moments for property owners.
“PuroClean has always been known for doing whatever it takes to ensure customer satisfaction and help relieve their stress,” Wilson said. “Our newly enhanced brand image and message reflects those qualities consistently throughout the communities we serve.”
The new branding was rolled out at the PuroSystems annual convention, a gathering of more than 200 PuroClean business owners and team members held August 19-22 in Nashville, TN. The new PuroClean logo, one of the more visual enhancements, was introduced to better convey the caring side of the business. While PuroClean’s previous logo featured a lightening bolt and rising water, implying a service focus limited to weather-related property damage, the new logo features a house and a safety cross –signifying the property rescue element that PuroClean provides in helping property owners cope with more common, every day property losses, such as burst pipes, kitchen appliance fires and over-flowing washing machines. The rescue symbol over the home signifies how PuroClean watches over Colorado’s Front Range-area homes, as well as the loved ones and sentimental possessions inside of it. The new logo will be featured on all marketing materials, as well as uniforms and newly decaled PuroClean property rescue vans.